A little colour. A lot of happy.   ✳   Made for your everyday magic
Colour outside the lines · Est. with joy

Wear your
happy.

For the days that call for a little extra. Grab your feel-good fits and tiny details that make an ordinary day feel like something.

Meet your new favourites ↗
a little
bit wild ✳
Bright striped outfits in joyful colours Playful gingham two-piece outfit
✳ In a world full of strawberries, be a gooseberry✳ Colour outside the lines✳ A little wild, a lot wonderful
The feel-good edit

Little things to live in.

Get first dibs ↗
Colourful striped shirts with contrast trimsThe shirt club
Happy-go-lucky shirtsContrast trims · Colour play
Coming soon
Pink plaid sleeveless top and matching skirtTwo-piece joy
Picnic plaid co-ordEasy, breezy, matchy
Coming soon
Wide-leg trousers in pink and green stripesRoom to move
Big-mood trousersWide leg · All day comfort
Coming soon
Green gingham shirt with bright pink detailsTiny details, big joy
The gooseberry shirtGingham · Pink pop
Coming soon
Green and pink striped wide-leg trousers
A happy little philosophy

For the wonderfully, gloriously you.

Wild Gooseberries is a little love letter to getting dressed just because it feels good.

Made for mixing, matching, dancing in the kitchen, taking the long way home and being wildly yourself.

In a world full of strawberries, be a gooseberry. ✳
Look a little closer

Small stitches.
Big personality.

Coming soon: shirts with little embroidered surprises, cheerful motifs and the kind of details that make someone look twice — and smile.

Tell me when they land ↗
Close-up of striped shirt fabric with playful blue trim
Letters from the wild side

Good things are growing.

Be the first to hear about new drops, embroidered oddities and colourful little arrivals.